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Client: Tecate Beer As Title Sponsor of The Toyota Grand Prix of Long Beach, Tecate Beer, has a huge responsibility to deliver to the crowd a High Impact Promotional Campaign! Each year The Long Beach Grand Prix plays host to hundreds of thousands of spectators thirsty for beautiful and charismatic promotional models. As the longtime leader in providing Promotional Models for Harbor Distributing, who represents hundred of beverages in Southern California, Tuesday's Girls was highly recommended to Tecate to cast their promotional team.
Challenge:
Tecate is a Mexican Imported Beer and to establish continuity with the brand they requested 50 Latin Looking, Spanish Speaking Spokes Models Only. The challenge presented by this request, for any agency in Southern California at that time was that they did not have that large a pool of this specific criteria to pull from. This challenge was easily conquered by Tuesday and her networking abilities.
Solution:
Immediately, Tuesday sent out a call to action within her network of spoke models and connections and in a matter of days held a Live, Videotaped, Photographed, On-site interview and casting session with over 80 girls, all exceeding the expectations of the Tecate Representative. With videotape and photos in hand, our happy Tecate Rep merely had to narrow the field.
Benefits:
Tuesday's Girls is a well connected and respected agency in Southern California. We will establish your needs, narrow our potential candidates to your ideal representatives and create for you an amazing campaign strategy. With Tuesday's Girls promoting your product you are building a memorable experience for your consumer and your product will garner brand recognition and loyalty! |
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